In a world where grand moments often steal the spotlight, it’s the authentic, relatable experiences that resonate most deeply. Imagine a nervous groom, his palms slightly sweaty as he waits at the altar, or a first-time marathon runner, taking a deep breath before the race that will challenge every fiber of their being. Then there’s the surprise birthday party, where the joy of seeing loved ones after a long, exhausting day at work turns a tired face into a beaming smile.
These scenarios, while monumental in their own right, are portrayed with a focus on the genuine, subtle gestures that make them real. The beauty lies in the authenticity of these moments, in the nervous glance, the determined stance, and the quiet happiness that follows a heartfelt surprise.
Mitchum deodorant steps in as the silent yet powerful companion in these narratives, ensuring that the protagonists can remain completely themselves. Whether they’re battling pre-wedding jitters, pushing through the last mile of a marathon, or unwinding with loved ones, Mitchum keeps them fresh and confident. The campaign’s slogan, “Just you, Just Mitchum,” encapsulates this idea perfectly—reminding us that in life’s most authentic moments, staying true to ourselves is all that matters.
This campaign’s approach underscores the brand’s commitment to realness, showing that Mitchum is there to support the most genuine, unfiltered versions of ourselves, every step of the way.
Credits
Client: Mitchum Global
Creative Director: Harry Woulds
Executive Producer: Harvey Palmer
Producer: Lucie Lerkkanen
DOP: Daniel Lindholm FSC
Editor: Charlie Reddie
Sound Design: Sefi Carmel & Steve Russell@ Soundtrack Creation
Music Composer: Studio M+U
Grade: Rich Fearon @ Black Kite Studios