LePub Singapore has appointed award-winning creative leader Stephan Schwarz as its new Executive Creative Director to lead its Asia-Pacific (APAC) headquarters. He takes on this role following the departure of former ECD Cyril Louis, who recently joined The Royals in Australia.
In his new position, Schwarz will collaborate closely with Bruno Bertelli, Global CEO of LePub and CCO of Publicis Worldwide, and Ajay Thrivikraman, Chief Creative Officer of Publicis Groupe Southeast Asia. Together, they will work with Hanh Kanssen, General Manager of APAC at LePub Singapore, to continue driving the agency’s growth and success since its launch in late 2022.
Stephan brings with him a wealth of experience, having previously been part of the team that helped Singapore win its first-ever Grand Prix at Cannes Lions this year. His career, which started in public relations and corporate communications, transitioned to advertising in 2012. Since then, he has worked with top global brands in sectors ranging from consumer goods to retail and aerospace, earning numerous awards including Cannes Lions, D&AD, One Show, and Clios. He relocated to Singapore in 2022 to tap into some of the fastest-growing markets in the world.
LePub Singapore, a part of Publicis Groupe, has been behind several innovative campaigns in 2024. These include Heineken Korea’s LaundroMatch, which won a Bronze award at Cannes and Enjoy the Smoothness for Heineken Vietnam. The agency also created Playbrary for Singapore’s National Library Board, using data, creativity, and technology to help brands thrive culturally. In just two years, LePub Singapore has earned nine Cannes Lions awards, positioning itself as a leader in the industry.
Schwarz expressed his excitement about joining the LePub team, saying, “I’m thrilled to work with the flagship brands here and see how we can use data to understand consumers in each market. I’m looking forward to creating meaningful, locally relevant work that reflects the diverse and fascinating cultures in this region.”
Bruno Bertelli added, “Stephan is a remarkable talent with a proven track record of delivering award-winning creative work. His deep understanding of the APAC region will help us continue driving growth and innovation in one of the world’s most dynamic markets.”
Stephan Schwarz officially joins LePub Singapore’s APAC headquarters in September 2024.