TBWA\Singapore is proud to announce a series of significant leadership promotions that highlight the agency’s recent growth, achievements, and commitment to fostering talent from within. The agency, under the dynamic leadership of Mandy Wong, President of TBWA\Singapore, has seen remarkable success over the last two years, winning prestigious new business accounts including HPB, FairPrice, Mandai, and StarHub, driving record double-digit growth.
These strategic promotions emphasize the agency’s focus on nurturing talent, rewarding significant contributions, and strengthening its leadership team to accelerate business growth and innovation.
Chew Fung Wee, previously New Business Director, has been elevated to General Manager. Fung has played a pivotal role in TBWA\Singapore’s success, working closely with the agency leadership team. In her new role, Fung will oversee the onboarding of major new business wins and spearhead new business initiatives alongside Mandy Wong. Additionally, she will manage BBDO operations in Singapore, which operates under the TBWA\Group umbrella.
The agency also announced the promotion of Loo Yong Ping to Executive Creative Director (ECD). Ping has been instrumental in defining creative excellence across his client accounts, particularly Singapore Airlines, where his leadership has delivered exceptional creativity across all touchpoints. Pete Khoury, CCO of TBWA\Asia, commented on Ping’s promotion: “Ping is ambitious, talented, and full of charisma. He is a natural leader who drives and inspires his team to create great work. His clients trust him as a reliable partner, and together with Asheen Naidu, also ECD, they will lead our agency to the next level of bold, brave, and disruptive work.”
Furthermore, TBWA\Singapore has elevated Eleni Sardi to Head of Brand Management. Sardi, who has a proven track record of managing high-profile accounts such as Singapore Airlines and the National Museum of Singapore, will be responsible for enhancing client management and driving further business growth for the agency’s clients.
Mandy Wong, President of TBWA\Singapore, expressed her pride in the agency’s journey over the past two years. “To achieve what we have today requires resilience, commitment, talent, and passion. The promotions of Fung, Ping, and Eleni are evidence of their exceptional qualities, and I’m proud of their achievements. These promotions are not only a testament to their personal growth but also reflect the positive impact they’ve had on the culture of our agency. Along with the wider leadership team, I am excited about what we will continue to achieve together.”
This announcement comes on the heels of recent promotions, including Abhinit Agarwal to Executive Strategy Director, and Germaine Chen and Lauren Lim to Creative Directors. These senior promotions are part of TBWA’s ongoing commitment to investing in talent and maintaining its position as a leader in the industry.