Teleflora Launches Heartfelt Holiday Campaign with Make-A-Wish, Donating $250K to Spread Joy This Season

This holiday season, Teleflora® is once again partnering with Make-A-Wish® to bring joy and hope to children facing critical illnesses. Through a heartwarming new campaign called “The Power of Wishes,” Teleflora aims to remind us of the magic a simple wish can bring and the life-changing impact it can have.

The campaign follows a young boy named Matty, who is in the hospital during the holiday season. As he tries to write a letter to Santa, he notices something magical outside his window – a snowman dressed like a sailor. To his surprise, the snowman salutes him back. What follows is a beautiful moment of wonder as Matty and the snowman share a snowball fight, make snow angels, and take selfies together. Just as Matty wonders if it was all a dream, he finds a Teleflora bouquet with a note that says, “Some wishes do come true.” Moments later, his father walks in, and Matty joyfully embraces him. His wish has come true.

This touching ad goes beyond the screen, as Teleflora welcomed two Make-A-Wish alumni, Matty and Kinsley, to the set for a special behind-the-scenes experience. The boy in the ad is named Matty to honor these wish kids, and the campaign celebrates their shared love of baseball. According to a 2022 survey by Make-A-Wish, 91% of wish parents believe their child’s wish experience gives them a better chance of overcoming critical illness.

As part of this holiday campaign, Teleflora is offering three ways for Americans to get involved and make a difference:

1. Shop for a Cause: From now until December 31, 2024, 15% of the purchase price from select holiday bouquets on Teleflora.com will go to Make-A-Wish®. Bouquets like the Frosty Wishes Bouquet and Snowman Surprise Tree come in festive containers, making them a lasting holiday decoration.
2. Join the Social Media Campaign: For every like on Teleflora’s posts with @makeawishamerica on Instagram and Facebook, Teleflora will donate $5 to Make-A-Wish, up to a maximum total donation of $250,000.
3. Build a Snowman in NYC: On December 11, 2024, join Teleflora at Rockefeller Center in New York City to build a snowman. Teleflora will donate $10 for every snowman built, and if shared on social media, the donation doubles to $20.

“Teleflora is honored to partner with Make-A-Wish and help make this holiday season brighter for children in need,” said Danielle Mason, Vice President of Marketing at Teleflora. “Through this partnership, we hope to inspire everyone to believe in the power of giving and the magic of wishes.”

The “Power of Wishes” campaign is part of Teleflora’s ongoing “Love Out Loud” brand platform and will be featured across YouTube, Facebook, Instagram, and other digital channels.

To learn more about the campaign and how you can help grant a wish this holiday season, visit teleflora.com/wish.

By purchasing a bouquet, engaging on social media, or visiting Rockefeller Center, everyone can play a part in making a child’s holiday wish come true.

Credits:

Agency – Wonderful Agency
President: Mike Perdiago
SVP, Account Services: Lori Hobson
Account Director: Madeleine Grey
Chief Creative Officer: Bobby Pearce
Executive Creative Director/Art Director: Steve Yee
Associate Creative Director/Art Director: Anastasia Arten
Copywriter: Carson Lane
Art Director: Lauren Meyer
Global Head of International Production: Tanya LeSieur
Production Coordinator BTS: Christian Lee

Client – Teleflora
President: Jeff Bennet
Vice President, Marketing: Danielle Mason
Director, Marketing: Cheryl Nguyen
Manager, Brand and Social Media Marketing: Samira Murphy

Partners – Make-A-Wish
Senior Manager, Corporate Alliances: Jenna Temple
Corporate Alliances Manager: Jessica Orozco
Make-A-Wish Alum: Kinsley
Make-A-Wish Alum: Matty

Production – Hey Baby Films
Executive Producer, Partner: Johnny Parker
Head of Production: Jeffrey Wilbur
Producer (Cooperage Industries): Al Cooper
Production Manager: Jill McLeod
Production Coordinator: Paula Faustino
Production Designer: Aaron Hall
1st Assistant Director: Jerald Schoenroth
2nd Assistant Director: Chris Dzaka
A Cam: Nathan Garfinkel
Wardrobe Stylist: Liz Henderson
Key Grip: Andriy Lyskov
Gaffer: Adrian Dean
Cinematographer (BTS): Laurel Brown

Editorial – Cut & Run, Los Angeles
Editor/Founder: Steve Gandolfi
Managing Director: Amburr Faris
Head of Production: Brady Fiero
Producer: Ellie Ware
Assistant Editor: Erica Henson

Post Production – Jogger Studios
Executive Producer: Alicia Cargile
Senior Producer: Karisa Callahan
Colorist: Dan Swierenga
Creative Director, Lead Flame Artist: John Kirschenbaum
Flame Assist: Jorge Tanaka
Flame Assist: Teddy Walter
Graphic Artist: Daniel Chang

Sound and Music
Mixer: Nathan Dubin (Racket Club)
Executive Producer: Andrea Lavezzoli (Racket Club)
Editor (Wonderful Agency): Luis DeLeon
Original Song: “Winter” by Susie Sue