Over the past eight weeks, XXXX, Australia’s cherished beer brand, has been celebrating gold in all its forms through a dynamic new campaign created with Thinkerbell. From billboards to social media, XXXX has illuminated the celebration of gold during the Olympics, bringing a touch of excitement to the season.
Laura Stevenson, Executive Head Thinker at Thinkerbell, shared her enthusiasm: “There’s nothing like GOLD, whether it was GOLD last week or the chance of a GOLD tonight. There’s just something so exciting about GOLD.”
Sam Pulsford, Senior Marketing Manager for XXXX Gold, added, “Life’s good when it’s GOLD.”
The campaign has been prominently featured across metro Queensland, the land of gold and sunshine, as well as in regional NSW and Victoria. To stay updated and join the celebration, follow @xxxx.beer on Instagram.
Credits
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM