Tourism Fiji, in partnership with Havas Host, has launched an exciting new campaign, Happy Passports, highlighting that Fiji offers much more than its tranquil beaches. It’s a place where happiness feels natural, and every visitor leaves with a smile.
Fiji is known for its stunning landscapes, rich culture, and warm hospitality. However, this campaign goes beyond the surface, showing Fiji as a destination for all types of travelers—whether you’re seeking adventure, cultural immersion, or simply relaxation.
Sebastian Vizor, Executive Creative Director at Havas Host, explains:
“Most people dislike their passport photos because they look too serious. But after a few days in Fiji, surrounded by the warmth of its people and breathtaking beauty, we noticed it’s almost impossible not to be happy.”
The Happy Passports campaign follows the light-hearted stories of Ana, a customs officer, and Viliame, a local passport photographer. They’ve observed that visitors find it challenging to maintain a serious face while in Fiji. Their playful encounters with travelers showcase how Fiji’s joy and energy are truly infectious.
Tourism Fiji’s Chief Marketing Officer, Srishti Narayan, emphasizes:
“Fiji’s warmth and playful spirit stay with visitors long after they leave. This campaign celebrates the cheerful side of Fijian culture, reminding travelers that Fiji isn’t just about stunning scenery but the unforgettable experiences and joy it offers.”
The campaign is part of a global media strategy, featuring advertisements across platforms like outdoor displays, video-on-demand, cinema, audio, and social media. It invites audiences to explore the wide range of experiences Fiji offers by visiting the Tourism Fiji website (fiji.travel).
Ready to experience the happiness of Fiji? Dive into its vibrant culture, stunning landscapes, and unforgettable smiles. Fiji truly is where happiness comes naturally.
Credits:
Client: Tourism Fiji
Creative: Havas Host
Media: Havas Media Network
Production:
Director: Paul Middleditch
Aus Production company: Plaza
Fiji Production company: Welcome Fiji
Post production: Heckler
Colourist: Ferg Rotherham
Music composition and sound design: MassiveMusic Sydney
Aus Casting: Mackintosh Casting
Fiji Casting: Welcome Fiji
