Transforming Fashion: The 1 Hour Shirt – A Symbol of Ethical Consumption

Introducing the groundbreaking initiative that’s redefining fair fashion: The 1 Hour Shirt. In a world where the true cost of fast fashion often goes unseen, we’re shining a light on the value of time—everyone’s time.

Inspired by the tragic events at Rana Plaza, Fashion Revolution Germany and DETTO FATTO have joined forces to create more than just a T-shirt; they’ve created a movement. With each 1 Hour Shirt, we’re honoring the hour of labor it takes to produce, from cotton to delivery.

But here’s where it gets revolutionary: the price you pay for your 1 Hour Shirt is the equivalent of what you earn in one hour. No markups, no hidden costs—just a fair exchange that empowers both the wearer and the maker.

Using our online calculator, you can discover your personalized price, purchase your shirt, and contribute to supporting garment workers’ rights all in one seamless experience. And when you wear your 1-Hour Shirt, you’re not just making a statement with your style; you’re amplifying the voices of those who craft our clothes.

Join us in wearing change. Let’s make fair fashion the new standard, one hour at a time.

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