Today,Visa launches Milano Cortina 2026 Winter Olympics and Paralympics campaign starring record‑breaking athletes Mikaela Shiffrin and Oksana Masters, pairing intimate, human moments with Visa’s tangible role in enabling progress.
Developed in partnership with Anomaly, the new anthem films spotlight the real journeys, resilience, and support systems behind two of the most decorated women in sport, showing how Visa helps power progress on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026.
Through intimate, emotionally resonant visuals, the campaign brings to life the belief that everywhere you’ve gone shapes where you’re going next, and that Visa is always with you for whatever comes ahead.
Set against the global backdrop of Milan Cortina 2026, the films continue Visa’s Olympic and Paralympic storytelling by highlighting the “village” behind both athletes, including coaches, family members, fans and everyday support systems, while naturally integrating how Visa shows up in those moments.
The athlete-led pieces are supported by Brand Advantage films that spotlight Visa’s product superiority, reinforcing how Visa shows up behind the scenes to support athletes and fans, wherever their journeys take them.
Anchored by two anthem films featuring Mikaela Shiffrin and Oksana Masters, the campaign centers on real athlete journeys: moments of resilience, perseverance, and trust that define what it takes to reach the pinnacle of sport. Each film showcases Visa’s longstanding role in personal progress.
60 anthem spotlights the most decorated alpine skier in history, Mikaela Shiffrin, as she rides the ski lift toward the mountaintop, reflecting on her career and personal journey. Beginning with childhood memories of buying her first ski boots, the film follows her evolution through doubt and determination, culminating in record-breaking runs and a final ascent down the mountain. The film closes with Shiffrin announcing, “There is no top, there’s just the choice to rise.”
30 anthem captures the personal journey of Oksana Masters, a multi‑sport Paralympic champion, through a montage of formative moments that shaped her athletic path. After training, racing, and reflecting, she declares, “It’s everything behind you that brings you to what’s ahead.”
Rather than focusing on spectacle or medals alone, the campaign centers on the emotional weight of Shiffrin and Masters’ real lives.
Built on Visa’s “Everywhere You Want to Be” brand platform, the campaign expands the focus to the journey, the support systems, and the internal drive that sustains excellence. It deepens the platform’s emotional resonance while reinforcing Visa’s enduring role in enabling progress on the world’s biggest stage. Together, the films celebrate not just achievement, but the emotional and practical support that makes progress possible.
The campaign is live today across broadcast, social, CTV, and OLV on Netflix, Peacock, Paramount+, YouTube, and Hulu.
CREDITS:
Agency: Anomaly
Brand: Visa
Campaign: Milan Cortina Olympic + Paralympic Campaign
Clients
Jeff Cha – SVP/Head of Global Brand
Mariota Essery – VP, Global Brand Creative
Kiko Mattoso – Creative Director
Jenni Towers – North America Brand Director
Veronica Votypka – Director of Global Creative Content Strategy, Development & Distribution
Agency
Josh Fell – Chief Creative Officer
Zach Myrow – Group Creative Director
Willy Maitland – Creative Director
Shelby Guller – Associate Creative Director (Anthems)
Hannah Tutera – Associate Creative Director (Anthems)
Eric Scott – Associate Creative Director (RTB)
Joe Jones – Senior Art Director (RTB)
Erika Madison – Head of Production
Senior Producer: Christine Hurty
Chief Strategy Officer: Amanda Feve
Group Strategy Director: Maggie Bonner
Managing Director – Finnian O’Neill
Business Director – Alex Sagol
Account Director – Jake Thelen
Chris DeLuca – Account Executive
Michelle Yee – Group Project Director
Daniella Vargas – Director of Business Affairs
Maureen Doyle – Senior Business Affairs Manager
Billy Mucha – Business Affairs Manager
Editorial:
Edit House: Cabin Editing Company
Managing Partner: Carr Schilling
Managing Director: Kim Christensen
Executive Producer: Britt Carson + Katy Zamora
Head of Production: Michelle Reed
Editor: Carlos Font Clos
Editor: Kayla Hashimoto
Assistant Editor: Diego Astorga
Producer: Brian Scharwath
Color TMLS
Colourist: Julien Alary @julienalary_color
Colour Studio: TMLS @tmls.tv
Colour Producer: Eli Mari Sandal @mimisand
Colour assistant: Malin Imerslund @malin_imerslund
Colour assistant: Chrisremy Berrefjord @chrisremyberrefjord
Colour assistant: Mattias Eriksson @mattiasgeriksson
VFX/Finishing: Noise VFX
CD, VFX Supervisor – Olly Caiden
Executive Producer – Karen Anderson
VFX Producer – Ishaa Kotecha
VFX Coordinator – Aminah Gbadamosi
CG Supervisor – Corinne DeOrsay
Previz Artist – Mark Austin
Compositor – Chung-pu Hsiao
Compositor – Daryl Bruinsma
Compositor – David Ince
Compositor – Jim Spratling
CG Lighter – Lorena Cano Acosta
CG Lighter – Kiersten Yahn
CG Lighter – Asher Stusek
CG Lighter – Brian Broussard
CG Animator – Andrew Price
CG Modeler – Leo Chung
FX Artist – Simon Littlejohn
DMP – Whitman Lindstrom
DMP – Itai Muller
Music
Mikaela Credits:
Original Music by Human
EP Kamela Anderson
Creative Director Matthew O’Malley
Composer Jon Hubbell
Oksana Credits:
Original Music by Human
EP Kamela Anderson
Creative Director Matthew O’Malley
Composer John Chris Barnes
Sound Design + Mix: Barking Owl
Sound Designer – Gus Koven
Mixers – Matt Keith & Beau Manning
Executive Producer – KC Dossett
Managing Director – Carol Dunn
