Vocus Group and ATime&Place have teamed up to take the Dodo brand to the next level, expanding its universe and introducing new characters. Their latest campaign gives audiences a fresh look at Dodo’s world through a series of NBN and mobile commercials. These ads offer a unique perspective into Dodo’s life and his neighborhood, making him feel more like a real, relatable character.
The campaign marks a shift for Dodo, moving away from traditional advertising to more authentic, engaging conversations around Vocus’s mobile and internet products. According to Matt Lawson, CCO at ATime&Place, the goal was to show Dodo as “just a regular talking bird guy,” and it’s already proving to resonate with audiences.
Tony Timpanaro, General Manager of Consumer Marketing at Vocus, explains that the campaign represents a significant change, highlighting the quality and value of Dodo’s products in a more genuine way. The campaign showcases Dodo in real-life scenarios, giving him a break from his usual role and making the products the real focus.
The campaign is running across multiple platforms, including TV, online, outdoor, radio, print, PR, and Vocus’s own channels, ensuring that Dodo’s new image reaches a broad audience.
Credits
Client: Dodo Australia
General Manager, Consumer Marketing: Tony Timpanaro
Head of Brand and Integrated Marketing: David Albon
Marketing Manager: Nicole Cann
Marketing Specialist: Cienna Anderson
Marketing Specialist: Patrice Sutherland
Lead Designer: Ben Stafford
Graphic Designer: Thomas Ikraan
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Senior Designer: Caitlin Moloney
Designer: Emmanuel Damianos
Head of Broadcast: Marlese Byfield
CEO: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Head of Ai: Rob Weir
Production: Sedona Productions
Managing Director / Line Producer: Kim Wildenburg
Director: Ben Saunders
Stills Photographer: Ben Saunders
DOP: Simon Walsh
Production Manager: Jess Junor
Post Production: Sedona Productions
Editor: Andy Stalph – Mr Fox Post
Colourist: Edel Rafferty
3D Creative Director: Nick Lines
Post Producer: Graham Prior
Sound Studio: Squeak E Clean
Sound Engineer: Paul Le Couteur
Sound Executive Producer: Ceri Davies
Media: PHD
Kathryn Weatherlake, General Manager
Stephanie Cheung, Group Digital Director
Makayla Paraskevas, Investment Directo
Sonia Bai, Activation Account Director
