We all love planning our perfect homes, but now thanks to Wayfair UK, bringing those looks to life is easier than ever. Channeling some Mary Poppins magic, the brand shows a series of people making over their homes by simply pulling large and lovely items out of seemingly tiny boxes.
Carey Pearson, Head of Brand and Integrated Marketing at Wayfair UK, said – “Home is where life happens, from everyday moments to celebrated milestones, and at Wayfair, we make it simple for everyone to create a home they love. By focusing on the joy of the unpacking moment, we’re tapping into a universal emotion – the anticipation and satisfaction of seeing your space transformed. As we continue to grow brand awareness in the UK market, this campaign celebrates the true essence of what Wayfair delivers; bringing inspiration, convenience and creativity together in one seamless experience – reminding people that great design is just a few clicks away.”
The campaign brings this to life by capturing that moment when the doorbell rings, the eagerly awaited package arrives, and you can finally unpack it, bringing a moment of joy into the home. The spots are directed by Justin Reardon and produced by Cobblestone.
The campaign will launch on TV and YouTube from October 23, running for the next few months.
“Ordering furniture from Wayfair is quick and enjoyable – especially when you unpack your vision at home. To celebrate this moment, we’ve made Wayfair packages the focus of our campaign this time,” said David Leinweber, ECD at Jung von Matt.
The campaign continues Wayfair’s investment into building the brand in the UK – following on the heels of the recent large scale OOH rollout.
Video links:
Credits:
Wayfair: Dave Twehues, Mike Pearson, Carey Pearson, Milton Munoz, Inigo Cavestany, Nina Molnar, Edo Pappi.
Creative Agency:
Jung von Matt
David Leinweber: Executive Creative Director
Mirjam Wagner: Creative Director
Edwin Okyere: Global Client Service Director
Ashley Horn: Senior Project Manager
Lena Conze: Senior Art Director
Laura Huber: Copywriter
Mohamed Elkateb: Senior Art Director
Ralph Teichmann: Head of Creative Services
Antonia Düring: Producer
Production: Cobblestone,
Director: Justin Reardon
Editor: Timo Fritzsche
Music: California Music
Producers: Philipp Schmalriede, Daniel Mittwede
Producers: Philipp Schmalriede, Daniel Mittwede
Service: Matchpoint Bulgaria
