WeWork Partners with FourHands Agência for Flexible Workspaces: Introducing ‘Truck Station’

WeWork Launches ‘Truck Station’ Campaign: Redefining Flexibility in Workspaces

WeWork has unveiled an innovative new initiative with the launch of Station by WeWork, a platform that brings coworking spaces together across Brazil. To introduce this concept and promote its “trabalhe de onde você quiser” (work from wherever you want) philosophy, the brand has rolled out an exciting campaign: the Truck WeWork.

The Truck WeWork provided a tangible experience of working within WeWork’s dynamic office environments, featuring desks, chairs, Wi-Fi, beverages, and the brand’s renowned coffee. Strategically parked in high-traffic areas such as financial centers and beachside locations, the truck offered visitors a taste of the freedom, comfort, and versatility that define a WeWork workspace.

Over more than two months, the Truck WeWork traveled across Brazil, covering over 11,000 kilometers and visiting 8 cities in 7 states. The campaign garnered significant media attention, with 70 press features and an impressive reach of over 36.5 million people. More than 700 individuals expressed interest in exploring the Truck firsthand, reinforcing the concept that working from anywhere is not just a possibility, but a reality.

Launched in January 2023, the “Truck Station – Trabalhe de onde você quiser” campaign was orchestrated by FourHands Agência and effectively combined ambient, direct, and integrated media strategies. The campaign successfully highlighted WeWork’s commitment to flexible work solutions and showcased its ability to offer a high-quality workspace experience in any location.

By merging practical workspaces with strategic mobility, WeWork’s Truck Station campaign has set a new standard for how coworking spaces can adapt to and meet the evolving needs of today’s professionals.

Credits

Agência: FourHands Agência
Cliente: WeWork Brasil
CEO: Denis Tieppo
Direção de Criação: Ayron Rotta
Criação: Giselle Trevisan, Tomás Cury, Renato Aspromonte, Ítalo Frediani
Atendimento: Emelin Torossian, Jads Antunes
Mídia: Márcia Furlan, Iara Ulrich, Elianne Franchella
Influenciadores: Flávia Criscione
Motion: Luiz Sudorio
Revisão: Evelyn Mayer, Raianna Bortoni
Produção: Action OOH
Atendimento: André Magalhães