Bastion, a leading agency in Australia, has announced the appointment of Samantha Hansen as its new Partnerships Marketing Director. With an extensive background spanning commercial, experience, and creative sectors, Hansen is set to play a pivotal role in driving integrated sponsorship and strategic partnership leveraging campaigns for key clients.
In her new capacity, Hansen will oversee a range of responsibilities, including collaborating with key clients to develop innovative campaigns, identifying new business opportunities to support broader marketing and commercial needs, and providing support to the client services team in demonstrating the impact of partnership campaigns on client marketing and business objectives.
Expressing her excitement about joining the Bastion team, Hansen remarked, “I’m looking forward to working with the Bastion team, enhancing the impact of our clients’ current campaigns and partnerships. This role allows me to bring my experience in building brands and developing impactful programs that generate meaningful results to Bastion.”
Hansen brings a wealth of experience to her new role, having previously led leverage strategies for renowned brands such as Coca-Cola, Mount Franklin, Powerade, and Chupa Chups. Her track record of success in developing and executing high-impact marketing campaigns makes her a valuable addition to Bastion’s leadership team.
With Hansen on board, Bastion is poised to strengthen its position as a premier agency, offering innovative solutions that drive tangible results for its clients. The agency looks forward to leveraging Hansen’s expertise to deliver even greater value to its clients and further solidify its reputation as a leader in the industry.