Anurag Tandon, a seasoned business leader with over two decades of industry experience, has been appointed as the Chief Growth Officer at Cheil X Mumbai. In his new role, Tandon will not only lead the newly opened Mumbai office but also drive the growth strategy for the agency.
Having held prominent positions at DDB Mudra West and Wunderman Thompson Mumbai, where he managed significant business units and fostered key client relationships, Tandon brings a wealth of expertise in P&L management and top-line growth strategies. His career spans across renowned agencies like Ogilvy and Leo Burnett, where he honed his skills in brand management across diverse categories, working with global giants such as UL, Volkswagen, McDonald’s, and J&J.
At Cheil X Mumbai, Tandon will spearhead efforts to expand the agency’s footprint in the city and manage new client mandates. Cheil X, an independent full-service agency under the Cheil SWA group, aims to capitalize on India’s burgeoning market opportunities under Tandon’s leadership.
Expressing his enthusiasm for the role, Tandon emphasized Cheil’s ambition to carve out a significant market share through creative excellence and robust business growth. “I’m excited to be part of building a new business ground up,” he remarked, underscoring his confidence in the agency’s vision and strategic direction.
Sanjeev Jasani, COO of Cheil SWA, welcomed Tandon’s appointment, highlighting his track record of delivering exemplary work and his potential to drive Cheil X Mumbai forward. “Anurag is a valuable asset to the organization, and we look forward to leveraging his expertise to achieve new milestones,” Jasani commented.
With Tandon at the helm, Cheil X Mumbai anticipates a period of dynamic growth and innovation, marking a significant chapter in the agency’s journey towards establishing itself as a key player in India’s competitive advertising landscape.