SYDNEY, AUSTRALIA — Creative innovation powerhouse R/GA has announced the promotion of Ben Miles to the newly established role of Chief Design Officer, APAC.
Ben Miles will drive R/GA’s design excellence and innovative output across the APAC region in this strategic role. He will focus on enhancing the design discipline within brand, experience, and communication practices. Ben will collaborate with multidisciplinary leaders in each market to realize this ambitious vision.
Tiffany Rolfe, Global Chair and Global Chief Creative Officer commented, “R/GA was founded on the principles of design and technology, making this new role particularly meaningful. Ben has demonstrated exceptional skill and leadership, consistently creating impactful designs for our clients and the world. I am excited to see his passion influence more of our work and teams across APAC.”
Ben Miles expressed his enthusiasm, saying, “I joined R/GA because of its unique intersection of design and technology. Through our creative innovation model, design transcends mere visuals — it’s a mindset. Design empowers businesses to address today’s critical issues and anticipate future challenges. It simplifies complexity, enhances connections across sectors, and enables organizations to reimagine their brands innovatively. I am honored by R/GA’s trust in me to elevate our regional design capabilities.”
Previously serving as VP and Executive Creative Director of Brand Design for APAC, Ben Miles is celebrated as a global design leader. He is known for spearheading transformative brand work and fostering a culture of innovation, grounded in a deep understanding of human behavior.
At R/GA, Ben has curated a diverse and talented team of top brand, visual, verbal, and strategic designers from across APAC. Together, they champion the idea that brands should actively shape culture rather than just existing within it.
Ben’s influence extends to shaping prominent brands across Australia, New Zealand, and Asia, including notable names such as Telstra, Westpac, Powerhouse Museum and City of Sydney, Google, Nike, UOB, SingLife, IGA, Toll, SKY NZ, Foxtel, Cotton On Group, Huffer, Fed Square, Bailey Nelson, ZIG (part of CDG), Timberland, and The Prince Akatoki, as well as various startups.
His leadership has earned him prestigious awards, including Fast Company’s “World Changing Ideas” for the “G’ AY MATE” project supporting Marriage Equality, two D&AD Yellow Pencils, and a Cannes Lions for the social Indigenous enterprise “We Are Warriors.”
Michael Titshall, CEO of R/GA APAC, added, “Ben enhances the industry, R/GA, and all of us with his passion, creativity, and innovation. In this unique role, he will leverage his brand and design expertise, providing R/GA’s clients across the region with unparalleled creative solutions.”