Ogilvy Health has appointed Sofia Beccarelli as Associate Planning Director for APAC. With nearly a decade of experience in healthcare advertising, Beccarelli has assisted global healthcare leaders in their communications, building expertise across diverse therapeutic areas including rare diseases, oncology, vaccines, and diabetes.
In her new role, she will drive the continued growth of Ogilvy Health’s client portfolio in the Asia Pacific region. She will support key regional clients with their marketing transformation and collaborate with in-market teams to strategically and creatively expand healthcare communications.
Pierre Robinet, President of Ogilvy Health in APAC, stated: “In today’s healthcare landscape, deep expertise across therapeutic areas and health marketing is critical for driving successful healthcare brand transformations. Sofia’s leadership and experience further strengthen our regional team, and I’m already impressed by the depth of strategic conversations we’ve had with clients since she joined Ogilvy.”
Beccarelli commented: “I’m thrilled to be joining Ogilvy Health at such a pivotal moment. The healthcare landscape is evolving incredibly, and the opportunity to craft compelling communications that resonate in this ever-changing environment is exciting. I’m eager to contribute and help grow this exceptional team and drive meaningful impact for our clients.”
Beccarelli began her career at Publicis LifeBrand in London, where she honed her strategic and creative expertise by devising high-impact campaigns for global pharmaceutical companies, charities, and healthcare providers. In 2022, she moved to Singapore to join the independent creative healthcare agency Ward6 as Senior Planner. There, she led integrated strategy and communication development for key healthcare clients and designed innovative consumer, patient, and HCP experiences. Her project portfolio includes brand planning, patient advisory boards, go-to-market strategies, content planning, creative ideation, and public/patient activation initiatives, particularly in supplements and vaccine adoption. Her work has been internationally recognized at Cannes Lions (Health Bronze Lion for J&J’s “Breaking Depression”) and Clio Awards (Film — Health & Wellness Silver for Malaria No More UK’s “The Secret CEO”).
This appointment follows a period of significant business momentum for Ogilvy Health in Asia Pacific. Over the past two years, the company has acquired modern talent and diversified its service offerings to adapt to the rapidly changing healthcare environment. This includes addressing evolving consumer needs through the delivery of innovative solutions and seamless experiences that blend applied behavioral science, data, and technology.