BBH USA has appointed Tasha Cronin as its new Head of Production, marking a significant move to strengthen the agency’s creative and production leadership. In her new role, Tasha will lead the production department from the agency’s New York office and report directly to Chief Creative Officer Erica Roberts.
Known for her sharp thinking, innovative approach, and deep cultural insight, Tasha brings a wealth of experience to BBH USA. Her career began in the independent film world at Samuel Goldwyn Films, where she worked on several Academy Award-winning projects. She later transitioned into advertising, producing highly acclaimed campaigns across top agencies such as Google Creative Lab, Droga5, Mojo Supermarket, and most recently, Johannes Leonardo.
Tasha has built a strong reputation for crafting genre-breaking, award-winning work. Her impressive portfolio includes global campaigns like Overwatch’s Colossal Collectibles, adidas’ Hey Jude, HBO’s For the Throne, Pizza Hut’s Pie Tops, the interactive and award-winning Dojacode for Doja Cat and Girls Who Code, and Oscar Mayer’s Wienie 500.
Throughout her career, she has led integrated campaigns that received recognition at major industry shows including Cannes Lions, the Clios, Effies, and The One Show. In addition to her production expertise, Tasha is also known for mentoring creative teams, promoting inclusive production practices, and pushing boundaries across formats—whether it’s a Lance Acord-directed Super Bowl ad or tech-infused sneakers that can order pizza.
Commenting on the appointment, Erica Roberts said, “Tasha’s the full package when it comes to modern production—she’s a visionary thinker and a hands-on maker. Her passion and energy will help BBH scale new creative heights.”
Tasha expressed her excitement about joining BBH USA, stating, “What drew me to BBH is the momentum and ambition within the team. I’ve always believed in big ideas and finding smart, resourceful ways to bring them to life. I look forward to building a production culture that values craft, collaboration, and creativity.”
Her appointment comes at a time of strong momentum for BBH USA, following recent business wins with brands like Arby’s, Bacardi Rum, Patron, Grey Goose, RC Cola, and Goodyear. With a growing leadership team and renewed focus on creative excellence, the agency is clearly poised for an exciting new chapter.
