LIA celebrates its 40th year, 130 emerging talents from every corner of the globe will take their seats in the Creative LIAisons program. Since its launch in 2012, this initiative has grown into one of the industry’s most anticipated learning platforms, where past attendees have climbed the ranks to become creative leaders, and even LIA jurors.

Laurissa Levy, Creative LIAisons Director, shared, “Each year, Creative LIAisons is a reminder of why we started this program: to give the next generation more than just a seat at the table, but the keys to the room itself. Attendees gain a career-defining opportunity as they learn directly from some of the industry’s most inspiring global leaders, get unprecedented access to the jury room and form connections that will last a lifetime.”

In the City of Chance, Siddharth Kumar is Betting on Creativity

As Creative LIAisons attendee Siddharth Kumar, Group Creative Manager at One Hand Clap Mumbai, makes his way to Sin City, he reflects on why the program feels like the biggest bet on his creative career yet: watching world-class jurors debate the work, tackling a live brief with peers, and asking the questions he’s always wanted to put to some of the industry’s top CCOs, all while building friendships that could last a lifetime. Find out what excites him most in his full story.