Audi reunites with Abandon Editorial for the brand’s latest spot, this time putting the new Audi Q3 at the center of an unexpected ride. Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman’s journey on the road, led by a voiceover from Morgan Freeman.
The spot opens on the Audi Q3 as the driver, played by actress Chase Infiniti, sets off through forest roads, moving into mountainous terrain and along the beach at sunset, with Freeman’s voice guiding viewers and reflecting on how stepping into the car shifts the course of her life. Building to a reveal, the camera pans into the vehicle to show Freeman in the passenger seat, humorously landing on a perfectly timed “seriously?” from the driver. The spot closes with Audi’s tagline, “Made for a life of yes.”
“Everything hinged on the rug pull,” shares Edward. “The joke only works if the setup really leads the viewer on, so we treated the edit like a cinematic film first, letting Morgan’s voice and the visuals breathe. That way, when the camera lands on him in the passenger seat, the viewer gets a genuine ‘aha’ moment. Once the structure was there, Michael took the edit and continued to tighten the comedic timing, shaping the final tone with the wonderful team at Ogilvy.”
“Working with Morgan Freeman’s voice is a dream as an editor,” says Papavero. “It immediately sets a tone and rhythm that elevates every moment, and it was honestly surreal hearing his voice come out of my speakers day to day. Having that as a foundation made the collaboration with Edward and the team at Ogilvy especially rewarding as we brought this piece to life for Audi.”
credits
Ogilvy
Liz Taylor, Global CCO
Guillermo Vega, CCO
Wes Phelan, Executive Creative Director
MyTran Dang, Creative Director, Art
Jesse Custodio, Creative Director, Copy
Jeffery Bauer, Copywriter
Nuri Park, Senior Art Director
Daniel Prado, Creative Director, Art
Lucas Joaquim De Oliveira, Creative Director, Copy
Nando Sperb, Design Director
Shaquille Kessi, Senior Designer
Lyndsey Corona, CEO, North America
Carina De Blois, COO, North America
Michelle Darnell, Sr. Account Director
Meghan Faulkner, Account Director
Kristen Palmisano, Director, Program Management
Scott Hubbard, Executive Group Director
Lesley Backus, Group Strategy Director
Alex Trump, Group Strategy Director
Marsaude Edwards, Supervisor, Connections Strategy
Lauren Neff, Senior Strategist
Chiraag Dave, Product Specialist
Tim LeGallo, Chief Production Officer
Liam Golding, Senior Producer
Rachel Broghammer, Producer
Jessica Nugent, Head of Production Services
Pam Carden, Senior Production Business Manager
Georgia Zalk, Production Business Manager
Sean Tuccillo, Production Business Manager, Music
James Garvey, Group Talent Manager
Matt Fox, Senior Vice President
Matt Blecker, Account Supervisor
Audi
Nick Kleczewski, Director, Video Creative Specialist
Whaewon Choi-Wiles, Head of Brand Marketing & Communications
Danielle Vontobel, Director, Brand Content & Experiences
Hannah Cebula, Manager, Brand Content
Abel Gachou, Manager, Brand & Marketing Integration
Brittany Spinillo, Product Advertising Senior Specialist
Amanda Koons, Senior Manager, Communications, Social Media & Partnership Integration
Andrew Temperly, Social Media Lead
Bianca Buciarelli, Manager, Lifestyle Communications
TILT
Stacy Murphy, Executive Producer
Todd Bell, Director of Photography
Nathan Burns, Senior Editor
Jeremy Cliff, Photographer
Jennifer Ryan, Producer
Jack Nester, Producer
Lindsay Hess, Producer
Libbie Hegvik, Executive Post Producer
Larry Whitlock, Post Production Director
Abandon Editorial
Michael Papavero, Editor
Edward Khoma, Editor
Eduardo Wong, Assistant Editor
Joanna Hall, Executive Producer
Marcee Sanchez, Producer
Rare Medium
Ayumi Ashley, Senior Colorist
Nubia Lima, Producer
Sonic Union
Kelly Oostman, Mix Engineer
Michael Marinelli, Mix Engineer
Pat Sullivan, Head of Production
Mophonics
Shea Duncan, Composer
Jean Scofield, Executive Creative Producer
ARC Creative
Angela Lupo, Managing Director
Mark Driscoll, Senior Producer
Ronny Stillwell, Producer
Tom McCullough, Creative Director
