In a moment of pride for the Bangladeshi advertising industry, Bitop Das Gupta, Senior Vice President and Head of Strategy at Grey Group (Bangladesh and Pakistan), has been selected as a juror for Spikes Asia 2025. He will represent Bangladesh in the Creative Effectiveness and Creative Strategy category, marking another significant achievement in his illustrious career.
With over 15 years of experience, Bitop is a highly accomplished hybrid strategist, blending expertise in portfolio strategy, brand strategy, creative communication, digital innovation, and content creation. His tenure with Grey Group, spanning more than a decade, underscores his commitment to driving strategic excellence. Currently, he leads the strategy departments of both Grey Group Bangladesh and Grey Group Pakistan, shaping impactful campaigns across the region.
Bitop’s strategic leadership has played a pivotal role in earning Grey Bangladesh numerous prestigious accolades, including:
Global Grand Effie (2022)
APAC Effie: Grand Effie, Gold Effie, Silver Effie (2021)
WARC Prize for Asian Strategy: Grand Prix and Category Disruptor Special Award (2020)
Recognition at Cannes Lions, ADFEST, AD STARS, and Warc Awards
Beyond accolades, Bitop’s thought leadership has been featured in renowned marketing publications such as WARC, enriching the global advertising discourse with insights from Bangladesh’s creative scene.
Spikes Asia: A Platform for Regional Excellence
Spikes Asia, Asia-Pacific’s most celebrated festival of creativity, continues to be a beacon for outstanding talent across the advertising industry. By serving on its jury, Bitop joins an elite circle of professionals tasked with recognizing groundbreaking creative work.
As Bitop Das Gupta takes on this prestigious role, his appointment not only celebrates his individual achievements but also highlights the growing global recognition of Bangladesh’s creative talents.
