To mark the 40th anniversary of Wham!’s iconic holiday anthem “Last Christmas,” Albert Heijn, the Netherlands’ largest supermarket chain, has launched a special Christmas commercial. The ad recreates memorable scenes from the famous music video, paying homage to the beloved song and its lasting impact.
The campaign features Harry the Hamster, Albert Heijn’s mascot, who takes center stage in a fun and creative twist on the original video. In addition, the commercial includes a cameo by Andrew Ridgeley, co-founder of Wham!, which adds an authentic connection to the song’s legacy.
The ad faithfully mirrors key moments from the “Last Christmas” video, such as the famous dinner scene, which symbolizes warmth and togetherness during the holiday season. The blend of nostalgia and modern production brings the classic song to life for a new audience while evoking memories for longtime fans.
Andrew Ridgeley expressed his excitement about the campaign, saying, “I’m so pleased to have been a part of this year’s Albert Heijn Christmas advert. Its clever and affectionate tribute to ‘Last Christmas’ is a great way to honor the song’s place in modern Christmas celebrations.”
The commercial was first teased on social media, with a playful moment featuring Albert Heijn’s supermarket manager humming the song with Andrew Ridgeley, creating anticipation before the full ad’s release.
The campaign also integrates elements of Albert Heijn’s ongoing marketing, featuring familiar characters like Ilse, the supermarket manager, and the Hamster mascot. This combination helps connect the nostalgic theme to Albert Heijn’s established brand identity.
The “Last Christmas” reimagining emphasizes the importance of connection, tradition, and shared experiences—values that are central to the holiday season. The full commercial is airing throughout December, bringing holiday cheer to both longtime fans of the song and new viewers.
Credits
Client: Albert Heijn
Agency: TBWA\NEBOKO
Production: HolyFools in collaboration with MAKE, Studio63, AH Studio
Music: Public Audio
Offline Editing: Studio Bellamy
Post-Production: Ambassadors
Social: Boomerang
Media: Dentsu
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