SEOUL, SOUTH KOREA – Cheil moves forward to strengthen its position as the marketing tech solution partner by hosting a tech showcase highlighting the company’s tech capabilities both internally and externally.
Cheil has announced <Cheil Tech Showcase 2026> under the theme “From Agency to Agentic,” which will be held for three days from May 27 to 29 at its Hannam headquarters in Seoul, Korea.
The tech showcase is aimed at highlighting Cheil’s evolution into a company that solves business challenges through technology, in line with industry trends where importance of AI and data is growing, and the needs of clients pursuing tangible sales results.
Cheil will invite clients, partners, and employees to the tech showcase to demonstrate its high-tech solutions and the business results they can deliver.
The showcase program consists of exhibitions and sessions. The exhibition program features 17 carefully selected tech solutions from Cheil’s diverse portfolio, presented in spaces organized around four themes: Productivity, Conversion, Growth, and Theater.
In the Productivity Zone, Cheil will showcase solutions designed to maximize output relative to existing resource inputs. Clients and partners will have the opportunity to experience “Connect AI,” an AI platform developed to streamline workflows across the entire ad and content production process.
The Conversion Zone will showcase solutions designed to boost sales across both online and offline channels, including the GRDS(Generative Retail Design Studio) which optimizes product placement through virtual store layout and display simulations, and AI Live Commerce Solution featuring AI show hosts and chatbots.
In the Growth Zone, a variety of solutions designed to drive business growth including CMDB(Cheil Media Data Bank), an AI-powered solution that systematically stores data and facilitates efficient digital media execution, and Cheil Optimizer+ which streamlines workflows through automated CRM data management. Additionally, short films produced using AI will be screened in a dedicated Theater Zone.
Cheil is hosting a variety of sessions on topics such as marketing tech trends and the company’s future strategy.
Jiyoung Suh, Executive Vice President, Digital X Business, and Esther Ahn, Executive Vice President, Global Data Transformation Center at Cheil will hold a discussion on business strategies for the era of Agentic AI under the theme “Agentic AI: From Hype to Business Realization.” In addition, the event will feature a variety of sessions by speakers from Cheil, academics, and experts from partner companies.
Through the tech showcase, Cheil expects to solidify its position as a tech leader in the industry, while also expanding its scope of services for its clients and attracting new clients.
“Cheil is evolving into a marketing tech solution partner in the era of Agentic. We plan to combine AI technology and the consumer data and insights we have accumulated over the years to bring new business opportunities to our clients and deliver tangible results,” stated John Jonghyun Kim, President and CEO of Cheil.
