DAC, a leading international media agency, is excited to announce the appointment of Rob Elliott as its new Chief Financial Officer (CFO). With over 20 years of experience in finance roles across the advertising and media industries, Elliott brings a wealth of knowledge in financial strategy, operations, and growth.
Rob joins DAC from Klick Healthcare, where he held senior finance positions. He has also worked at several top agencies, including TBWA, Agency.com, J. Walter Thompson, and Match Marketing, bringing extensive experience managing financial operations in both Canada and the U.S.
“We’re thrilled to welcome Rob to our team,” said Norm Hagarty, CEO of DAC. “His deep experience and insights into the advertising industry will be instrumental as we continue to strengthen our business and expand our financial operations.”
In his new role, Rob will focus on supporting DAC’s transition to a new ERP system, Workday, which is set to go live in January. One of his key priorities will be leading the finance team in streamlining processes through automation, allowing the company to focus more on strategic goals. Rob expressed his enthusiasm for DAC’s entrepreneurial culture and is excited to help drive both growth and operational efficiency.
Rob’s leadership style is hands-on and collaborative, ensuring strong partnerships between the finance team and other departments to improve efficiency across the organization. He will also work closely with DAC’s technology teams to make smart investments in emerging tools like AI, which will help the agency stay competitive in a rapidly changing industry.
After working in both public and private companies, Rob values the flexibility of DAC’s privately held structure. He explained, “As a private company, DAC can make long-term investments that align with our vision, without the pressure of quarterly market expectations.”
With his extensive background and forward-thinking approach, Rob is poised to help DAC continue its strong growth and financial success in the years ahead.
