The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has announced the 2025 Jury line-up. With a record number of experts from Eastern Europe, the line-up reflects the diversity and innovation shaping Europe’s creative landscape.
This year marks a historic moment, with Sona Abbasova, Director Corporate and Marketing Communications, Azercell, Azerbaijan, joining the PR Eurobest Award Jury as the first-ever Juror from Azerbaijan. Her appointment reflects Eurobest’s commitment to staying at the forefront of European creativity, ensuring the line-up mirrors the full cultural and creative breadth of the region. Commenting on her appointment: “Being appointed as a Eurobest Jury member is a great honour. Being the first Juror from Azerbaijan makes it a double honour. For me, PR is about turning business insights into well-crafted ideas and compelling stories that align with a brand’s long-term aspirations: ideas that move people, and stories that resonate across stakeholders. I will look for works that are led by strong insights and well-designed strategy, the works that are culturally relevant and genuinely embraced by the relevant stakeholders to make the best impact.”
Marian Brannelly, Global Director of Awards, LIONS, said: “We’re thrilled to welcome an exceptional cohort of inspiring talent from across Europe this year. Their expertise ensures that the Eurobest Awards continue to celebrate work that sets the standard for creative excellence. Each Juror brings deep experience, expert insight and perspective to the table, and their mission is crucial in recognising ideas that resonate culturally, inspire, and push the industry forward. We look forward to seeing them in action later this year.”
Eurobest also announces that Valentina Culatti, Global Director Creative Strategy and Production, Snapchat, Global, will serve as Jury President for the Digital Craft and Social & Creator Eurobest Awards, which completes the 2025 Jury President line-up. Formerly the Social & Influencer Eurobest Award, the Social & Creator Eurobest Award has evolved to reflect the growing role creators play in the marketing landscape. With two decades of experience at the intersection of creativity, technology and culture, Culatti’s expertise in harnessing innovation to help brands resonate with audiences and drive measurable impact will be pivotal in setting the benchmark for work that celebrates how creators are redefining brand narratives and shaping the future of business success.
Culatti commented: “I’m honoured to be Jury President for the Digital Craft, Social & Creator Jury at Eurobest 2025. Craft today is about curation, shaping meaning in a world of infinite options. AI has expanded the toolkit, but it’s the human layers of friction and imagination that give ideas their emotional weight. At the same time, creators have become co-authors of culture. They don’t just distribute ideas, they originate and transform them with their communities in ways that can feel authentic, participatory and alive. In the Jury room, I’ll be looking for work where these forces meet: where technology amplifies craft, and where creators are central to building ideas that feel inevitable to culture and impossible to ignore.”
The Eurobest 2025 Juries have been named as:
Audio & Radio, Film, Print & Publishing:
Javier Campopiano | Global Chief Creative Officer, McCann Worldgroup and McCann, Global
Ana Balarin | Chief Creative Officer, Wieden+Kennedy London, UK
Helen Rhodes | Chief Creative Officer, Grey London, UKJulien Colas | Creative Director, Publicis Conseil, France
Karolina Galácz | Creative Director, Café Communications, Hungary
Linda Elers | Creative Director and Partner, M+C Saatchi Stockholm, Sweden
Philipp Feit | Chief Creative Officer, German Wahnsinn, Germany
Rafa Gil Fuentes | Creative Director, CHINA, Spain
Brand Experience & Activation, Creative Commerce:
Till Diestel | Chief Creative Officer, Serviceplan, GermanyApolline Picot | Executive Creative Director Experience, Landor, EMEA
Camilla Bjørnhaug | Senior Creative, TRY, Norway
Emiliano De Pietri | Chief Creative Officer, McCann London and Global Creative Partner, Global Brands, McCann Worldgroup, Global
Enver Kikava | CEO, Publicis Groupe, Ukraine
Hazel Tracey | Creative Director, The LEGO Agency, Global
Marie Feliho | Founder, Chief Customer Officer, Mikwabo, Customer Engagement, UK
Ruxandra Papuc | Executive Creative Director and Partner, AIN’T, Global
Creative B2B:
Katy Maloney | Global Managing Partner, B2B, WPP Media (Wavemaker), Global
Andreas Dahlqvist | CEO and Chief Creative Officer, NORD DDB, Nordics
Anna Harris | SVP Strategy, Ledger Bennett, a Havas company, Global
Kelly McConville | VP of Marketing, Fourthline, the Netherlands
Roland Rudolf | Chief Creative Officer, wob, Germany
Russell Suthers | Creative Director, Park & Battery, Global
Samantha Almon Adeluwoye | Global Director of Content, Social Media, and Storytelling, Maersk, Global
Creative Business Transformation:
Lauren Ogúndèkó | Global Chief Addressable Activation Officer, IPG Mediabrands, Global
Alissa Rabe | Senior Creative Strategy and Industry Lead, Google, Germany
Arnau Vidal | Head of Creative Transformation, Burson, Spain
Carlo Noseda | CEO, M+C Saatchi, Europe
Ignacio Ferioli | Chief Creative Officer Europe, GUT, Europe
Klara Leander | Managing Partner, Doberman, Sweden
Matthieu Vercruysse | Chief Transformation Officer, Publicis Groupe, Belgium
Creative Data, Innovation:
Marcin Sosiński | Chief Creative Officer, Dentsu Creative, Poland and CEE
Amy Hore | Experience Strategy Director, AKQA, EMEA
Gabriel Mattar | European Chief Creative Officer, INNOCEAN, Europe
Laura Paikkari | Executive Creative Director, TBWA\Helsinki, Finland
Michele Cireddu | Creative & Innovation Lead, Leo, Italy
Nicola James-Pryce | Head of Insight Data Science, Kantar Media, Global
Stephen Rogers | Group Creative Director, Droga5 Dublin, part of Accenture Song, Ireland
Creative Effectiveness, Creative Strategy:
Najoh Tita-Reid | Chief Growth Officer, Mars Petcare, Global
Boris Nihom | CEO, Dentsu, Benelux
Martin Woska | Chief Creative and Strategy Officer, TRIAD Bratislava, Slovakia
Mathieu Laugier | Managing Director, BETC, France
Miriam Plon Sauer | Global Chief Strategy Officer, AKQA, Global
Simon Usifo | CEO, BBDO, Germany
Velislava Anastasova | Business Leader, Starcom, part of Publicis Groupe, Bulgaria
Design, Industry Craft:
Jaime Mandelbaum | Chief Creative Officer EMEA, VML, EMEA
Frank Schouwaerts | Head of Design, Mutant™, Belgium
Jenne Genser | Creative Director, Accenture Song, DACH
Kheireddine Sidhoum | co-CEO and Global Chief Creative Officer, Dragon Rouge, Global
Nina Friman | Art Director, Forsman & Bodenfors, Sweden
O. Nadir Aydin | Executive Creative Director, MullenLowe Istanbul, Turkey
Omobolanle Banwo Osadolo | Founder and Brand Designer, Geneza Brands and Geneza School of Design, UK
Stefanie Schwarzinger | Creative Lead, Fredmansky, Austria
Digital Craft, Social & Creator:
Valentina Culatti | Global Director Creative Strategy and Production, Snapchat, Global
Jamie Wallace | Founder and Creative Director, Origin Creative Agency, UK
Kristine Holzhausen | Chief Creative Officer, Leo, Germany
Maciej Twardowski | Chief Creative Officer, Ogilvy, Poland
Marion Thiery | Creative Director, DDB Paris, France
Michal Sitkiewicz | Senior Creative and Partner, Åkestam Holst NoA, Sweden
Riccardo Fregoso | Chair Creative EMEA and Chief Creative Officer SEMENAT, Dentsu Creative, EMEA and SEMENAT
Direct, Outdoor:
Marco Venturelli | President and Chief Creative Officer, Leo | Chief Creative Officer, Publicis Groupe France | CEO and Chief Creative Officer, Publicis Conseil, Global
Andrea García | Associate Creative Director, DAVID Madrid, Spain
Cristina D’Anna | Creative Director, Monks Milan, Italy
Juraj Bartoš | Creative Director, Free Andy, Slovakia
Sarah Dornieden | Creative Director, Jung von Matt SPREE, Germany
Sebastian Pandonis | Creative, Anorak NoA, Norway
Zuza Duchniewska-Sobczak | Chief Creative Officer, DDB Warsaw, Poland
Entertainment:
Francesca Zazzera | Global Chief Production Officer, LePub, Global
Anna Putts | Senior Director, Marketing, Netflix, CEE
Bolu Akindoyin | Chief Operating Officer and Co-Founder, Miai+ Brand Partnerships, Global
Keturah Cummings | Founder and Director of Strategy & Creative, Forward Slash, UK
Marc Richard Vander Heyden | Creative Director, Happiness, an FCB alliance, Belgium
Rana Khoury | Co-Founder, Creative Director, Read The Room, France
Sebastian Lyman | Executive Creative Director, Anomaly, Germany
Film Craft:
Jax Ostle-Evans | Managing Director, Stink Studios, UK
Anne Akande | Non-Executive Director, ACCESS: VFX, UK
Jan Erik Nõgisto | Director and Partner, Kuukulgur Film, Estonia
Khalid El Khouani | Executive Producer, Wieden+Kennedy Amsterdam, the Netherlands
Marjorie Jorrot | Head of Creative Production, antoni, Germany
Mickaël Bandela | Documentary Filmmaker, Editor, Ruska Films, France
Raquel Gomes da Costa | Head Producer, Havas, Portugal
Healthcare:
Paul Kinsella | Chief Creative Officer, Havas Health Network, Europe
Alexandra Trudnowski | Chief Strategy Officer EMEA and Head of DACH, dentsu Health, EMEA and DACH
Dimitri Guerassimov | Chief Creative Officer, VML France and Chief Creative Officer, Colgate-Palmolive, WPP, EMEA
Marta Toth | VP Global Marketing & Innovation, LifeStyles Healthcare, Global
Olivia Otesanya | Marketing Lead Health & Wellness, Liquid I.V., UK and Founder, Life Of A Marketing Girl, UK
Sarah Amatori | Creative Director, McCann Health Boot, Italy
Xavier Sánchez | Chief Creative Officer, UMBILICAL, Spain
Media:
Rohan Tambyrajah | Worldwide Chief Experience Officer and EMEA Chief Strategy Officer, PHD, Global
Christian Wilkens | Chief Growth Officer, Publicis Media, Germany
Elias Reinheimer | Chief Creative Officer, Havas Play, the Netherlands
Gerardo Mariñas | CEO, House of Communication, Spain
Lara Jelinski | Chief Growth Officer Central Europe and CEO Media Switzerland, Dentsu, Central Europe and Switzerland
Michelle Sarpong | Head of Activation, the7stars, UK
Orsolya Szladovics | Executive Creative Director, WPP Media, Hungary and Europe
PR:
Dr Sabine Hueckmann | Managing Director and Senior Partner, fischerAppelt, relations, Germany
Anna Fountouli | Head of Strategic Planning and PR, Solid Havas, Greece
James Woods | Executive Creative Director, Edelman, UK
Jean Paoli | Executive Creative Director, Europe, Weber Shandwick, Europe
Sebastian Stepak | CEO, MSL, CEE
Shakira Akinjobi | Director, Influencer Marketing UK and EMEA, Burson, UK and EMEA
Sona Abbasova | Director Corporate and Marketing Communications, Azercell, Azerbaijan
About the Jury, Simon Cook, CEO, LIONS, said: “This year’s Jury line-up demonstrates the critical role creativity plays in delivering measurable business impact. By recognising work that drives growth, engagement and brand value, Eurobest continues to highlight how innovative ideas translate into real results for businesses across Europe.”
Entries into Eurobest are being accepted until 16 October 2025, and registration into the Eurobest Young Creatives Competition will close on 3 November 2025. Further information on the Awards can be found at www.eurobest.com.
