Australian-founded marketing intelligence company Mortar AI has officially expanded into Asia with the opening of its first international office in Singapore, which will serve as the company’s regional headquarters for the continent.
The Singapore hub will oversee strategy, market development, and service delivery across key Asian markets, including Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Japan, South Korea, and India. Operating from this central location, Mortar aims to provide consistent measurement frameworks and operational standards while adapting solutions to meet the specific needs of each local market.
To lead its Asia operations, Mortar AI has appointed Shane Mitchell as APAC Strategy Director. Based in Singapore, Mitchell brings over 20 years of experience in technology and media, having held senior roles at digital and AI-focused companies including Exact AI. In his new role, he will be responsible for shaping regional strategy, driving client partnerships, and helping brands and agencies optimize marketing accountability and performance.
“Asia has a dynamic and rapidly evolving advertising landscape, and Mortar is arriving at just the right moment,” said Mitchell. “Business and marketing leaders now have a real opportunity to unlock new value by combining Mortar’s global platform with deep local insights. I’m excited to help clients cut through complexity and develop evidence-led measurement and growth strategies.”
James Zipeure, Group CEO of Mortar AI, added:
“By anchoring ourselves in Singapore, we can manage and support every key Asian market from one strategic hub. Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise. His track record in driving transformation across various organizations makes him the ideal partner for our clients and our team.”
The Singapore office will also serve as a blueprint for Mortar AI’s future international rollouts, with additional expansions planned for 2026. This announcement follows the recent appointment of Paul Sigaloff, former oOh!media Chief Revenue and Growth Officer and Yahoo APAC head, as Mortar’s Global Chief Customer Officer, a role created to accelerate the company’s global growth and strengthen its customer-first mission.
Mortar AI provides a privacy-safe marketing measurement platform that integrates Marketing Mix Modelling (MMM), incrementality testing, and digital tracking. Its technology is currently used by clients in retail, automotive, and FMCG sectors to connect multiple data systems, including CRM, CDP, and advertising platforms, allowing brands to make data-driven marketing decisions and optimize performance across campaigns.
