VML has appointed Jeff Geheb as the CEO of its newly structured Enterprise Solutions division, which combines the agency’s consulting, customer experience (CX), commerce, and technology transformation services into one unified entity. This move formalizes what had been an ongoing effort to streamline these services under a single leadership, giving VML a clear, scalable strategy to drive growth and provide clients with a cohesive experience.
Previously, these capabilities existed separately across VMLY&R and Wunderman Thompson, but with the 2023 merger, the Enterprise Solutions division was created to bring them together in a more organized and accessible way. This new structure enables VML to offer a seamless service that blends world-class brand creativity with cutting-edge technology, making it easier for clients to engage with the full scope of services.
VML Enterprise Solutions has seen remarkable growth, now representing 40% of the company’s global business with more than 150 clients, including major brands like Ford, Google, and Shell. Under Geheb’s leadership, the division will continue to focus on driving digital transformation, enhancing customer experiences, and expanding commerce solutions to meet the evolving needs of clients across industries.
Geheb’s appointment signals a new chapter for the division, ensuring it remains well-positioned to lead in the fast-paced digital landscape. With its unique combination of creativity and technology, VML Enterprise Solutions is poised for continued success, delivering innovative, impactful solutions that help clients grow and stay ahead of the competition.
