Jimmy John’s is bringing back a fan favorite — the viral Picklewich — now available in six crave-worthy builds and paired with the all-new Pickle Ranch.
To mark the occasion, the brand hosted PickleCon in New York City, a one-of-a-kind event dedicated to all things pickle. The immersive experience catered to pickle enthusiasts with unique attractions, including a Pickle Priest, a pickle tattoo artist, pickle cocktails made with Jimmy John’s signature pickle brine, and, of course, endless Picklewiches for guests to enjoy.
Taking the celebration to another level, Jimmy John’s has teamed up with Demi Lovato, a self-proclaimed pickle lover who even named her dog “Pickle.” Lovato stars in a new campaign spot honoring the long-awaited return of pickle season, filled with playful nods to her most iconic moments while showcasing the comeback of the beloved Picklewich.
Starting this week, the Picklewich is officially available on Jimmy John’s menus nationwide.
For more information or to view the full campaign spot, visit JimmyJohns.com.
Credits
Campaign: Picklewich 2.0, Demi Lovato
Client: Jimmy’s John
CMO: Darin Dugan
VP, Marketing: Kate Carpenter
Senior Director, Social & Activations: Suzanne DeRouchie
Senior Manager, Brand Activations: Meredith Almond Brown
VP, Brand PR and Events: Sophie Merven
Manager, Social: Catherine Gant
Agency: VaynerMedia
Group creative director: Brian Chin
Vice President: Meredith Montana
Account Director: Gabrielle Wachtel
Director of Project Management: Michael Manzi
VP of Strategy and PCS : Hayley Grant
Production: Eva Nosidam
Director: Nema Vand
Executive Producer: Laura Shea
Producer: Naina Pomerantz
Editor: Abbie Vandruff
Sr Creator: Javier Aguiar
Lead Assistant Editor: Haley Insley
Line Producer: Bobby Wittenberg
Color: Nice Shoes, Gene Curley
Audio Engineer: TJ Dumser
Celebrity Representation: Juxtapose
Talent: Demi Lovato
