Telstra has unveiled the next chapter of its ‘Wherever We Go’ brand platform with a new, integrated campaign created in collaboration with +61 and Bear Meets Eagle On Fire (BMEOF). The campaign, titled ‘Together Builds Better’, positions Telstra as the leading connectivity provider for Australian enterprise and government customers, emphasizing the power of partnership and collaboration.
The centerpiece of the campaign is a beautifully crafted stop-motion film, created with double Cannes Grand Prix winning animator Johnny Kelly and Nexus Studios. The film tells a charming story of many hands working together to build a thriving miniature world, illustrating how collaboration and connectivity can create meaningful impact. Adding to the experience, the film features an original jingle performed by David McCormack, the voice of Bluey’s dad, reinforcing the playful and imaginative tone of the campaign.
In addition to the film, the ‘Together Builds Better’ campaign extends across OOH, radio, and social media, showcasing the unlimited possibilities of partnerships and the critical role of connectivity in Australian industries.
Karinne Limberiou, Head of Marketing at Telstra Enterprise, said:
“Telstra partners with enterprise and government organisations who share our ambition to create a better, more connected future for all. From making schools smarter and reinventing manufacturing to creating safer communities, we believe that together builds better.”
Micah Walker, Chief Creative Officer at BMEOF, added:
“With the right partner, anything is possible. This campaign celebrates the power of imagination and collaboration at scale.”
Alexandra Stickler, Client Partner at +61, explained:
“Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is truly exciting. We aimed to create a campaign that goes beyond the literal and ventures into something far more imaginative.”
This campaign marks a creative evolution for Telstra Enterprise, demonstrating how connectivity and collaboration can drive innovation, efficiency, and impact across sectors. By combining imaginative storytelling, innovative visuals, and a focus on enterprise partnerships, Telstra reinforces its commitment to building a better, more connected future for Australia.
Credits:
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand: Alita McMenamin
Head of Marketing: Karinne Limberiou
Head of Creative: Robyn Magill
Marketing Specialists: Snehal Chauhan & Dee Saharan
Operations Director: Paula Marreiros
Media Manager: Lucy Surace
Creative Agency: +61 With Bear Meets Eagle On Fire
Illustration: Ben Hasler (freelance)
Media: OMD Australia
Production Company: Nexus Studios
Director: Johnny Kelly
Executive Producers: Rachel Moss & Jo Bierton
Producer: Lizzie Small
Post Production & VFX: Nexus Studios
VFX Supervisor: Gareth Tredrea
Editor: Liam Bream
Retouching: Cream
Music & Sound: Sonar Music
Animation: Yamination Studios
