From the heart of Las Vegas, the London International Awards (LIA) 2025 has unveiled a new wave of winners and finalists, showcasing some of the most exceptional creative work in the industry. After days of live, on-site judging—where every entry was carefully watched, debated, and evaluated with no pre-judging—juries for Production & Post-Production and Music Video have announced the campaigns that raised the bar for creativity and execution.
Production & Post-Production: Honoring Excellence in Craft
Led by Jury President Candice Dragonas, VP of Talent Strategy and Executive Producer at PRETTYBIRD, the Production & Post-Production jury celebrated world-class execution and meticulous craftsmanship.
This year’s Grand LIA went to HeimatTBWA\ Germany for their beautifully crafted campaign, “No Project without Drama”, created for HORNBACH. In total, the jury awarded 1 Grand LIA, 14 Gold, 19 Silver, 23 Bronze statues, and recognized 16 Finalists for outstanding work.
Music Video: Creativity in Motion
The Music Video category recognizes films that creatively showcase musical performances, promoting a song, artist, or brand. This year, the jury awarded 3 Golds, 5 Silvers, and 1 Bronze Statue to work that pushed the boundaries of visual storytelling and musical integration.
Jury Reflections on Day One
Chaka Sobhani (Ambient & Activation, Billboard, Poster, Print Jury President) shared:
“2025 is shaping up to be an exciting year. The diversity of work opens new opportunities to create in different ways and spaces, but the ideas that stand out demonstrate exceptional craft.”
Sandi Preston (Creative Strategy Jury President) commented:
“Judging here goes beyond marketing metrics; it’s about creativity and impact. Exceptional ideas paired with strategy create compelling solutions that inspire both jury and audience.”
Peter Khoury (Branded Content & Branded Entertainment Jury President) said:
“This category shows how a brand can become more than a message—it can entertain, influence culture, and make an authentic impact.”
Thomas Mueller (Design & Package Design Jury President) reflected:
“Day one was exhilarating, exploring diverse and surprising design work. We look forward to group discussions as we continue to evaluate the best in craft.”
A Glimpse of Creative Excellence
With more categories still in session, LIA 2025 promises to reveal even more world-class campaigns in the coming days. From production mastery to music video innovation, this year’s entries reaffirm why LIA remains a benchmark for creativity and craft in the global advertising industry.
