INVNT, the global innovation-led brand storytelling agency, has announced the appointment of Sarah Bailey as Executive Creative Director (ECD) for the Asia-Pacific region. Based in Singapore, Bailey will lead INVNT’s growing creative team across APAC, driving innovation and storytelling excellence across physical, digital, and hybrid brand experiences.
Previously serving as Senior Creative Director, Bailey’s promotion recognises her exceptional leadership in shaping culture-led experiences and expanding INVNT APAC’s creative capabilities. She has been central to the agency’s regional growth, creating award-winning experiences for global brands including Rolls-Royce, Lamborghini, and Emirates, integrating arts, entertainment, and emerging technology into large-scale brand narratives.
“Sarah brings an inspiring blend of empathy, creative courage, and fearless innovation to our team,” says Laura Roberts, Managing Director, APAC at INVNT. “Her leadership is redefining what creative excellence looks like in our region. As a female ECD at the helm of a diverse team, she champions fresh perspectives, new ideas, and innovative possibilities for our clients.”
With over two decades of experience spanning cultural programming, luxury hospitality, experiential strategy, and digital innovation, Bailey is passionate about using creativity as a force for connection and transformation. “APAC audiences expect authenticity and originality,” she says. “My focus is on helping brands tell stories that resonate and create meaningful cultural impact.”
Recognised as one of the industry’s “Women to Watch” in 2023 and listed in “40 Under 40”, Bailey is also committed to mentoring emerging talent and building inclusive creative communities. Her appointment reinforces INVNT’s mission to deliver innovation-led experiences that inspire audiences and ignite change.
In addition, INVNT has recently named James Nicholas Kenney as its first Global Chief AI Officer, focusing on the APAC region, strengthening the agency’s commitment to innovation at the intersection of creativity and technology.
