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Spikes Asia announces its 2025 shortlists Australia and India have the most shortlisted entries, followed by Japan

Spikes Asia, APAC’s most prestigious and sought-after Award for
creativity and marketing effectiveness, has revealed its shortlists for the 2025 Awards.
From an initial 2759 entries from 20 markets, 613 pieces of work have been shortlisted and
will now compete to be awarded APAC’s most coveted creative branded communications
accolade. Australia and India have the most shortlisted pieces of work, followed by Japan.
Winners of the Spikes Asia Awards will be announced during the Awards Ceremony taking
place at the Swissôtel The Stamford Singapore on Thursday 24 April. During the
Ceremony, Samsung Electronics will be honoured as the 2025 Advertiser of the Year.
Speaking about the Shortlists, Mandy Neo, Director, Spikes Asia, said: “This year’s
shortlists represent the outstanding creativity and marketing effectiveness across APAC.
The quality and breadth of work submitted reflect the evolving landscape of branded
communications, showcasing fresh perspectives and powerful storytelling. We
congratulate all the shortlisted entrants and look forward to celebrating the winners at
the Awards Ceremony in April.”
Marian Brannelly, Global Director of Awards, LIONS, added: “Creativity continues to be a
driving force for innovation and impact across APAC. The Spikes Asia Awards set the
benchmark for excellence, and this year’s shortlist reflects the ingenuity, cultural
resonance, and world-class craft shaping the industry. It’s inspiring to see how brands
and agencies across the region are pushing creative boundaries to drive meaningful
change. We look forward to unveiling the winners and celebrating their achievements
next month.”
All shortlists can be found at www.lovethework.com/work-awards/awards/spikes-asia.
All winners will be announced during the Spikes Asia Awards Ceremony taking place at
Swissôtel The Stamford Singapore on Thursday 24 April. Details of how to attend can be
found here.

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