Tesco has cracked open an innovation in snacking, the Giant Boiled Egg. Designed for fitness fans, protein lovers and meal preppers, this first-to-market creation is set to shell shock customers.
Crafted to resemble a classic hard-boiled egg but at ten times the size, it’s exclusively available for Clubcard members.
The launch is off the back of insights taken from Tesco’s Clubcard Unpacked, which revealed that the Tesco Protein Egg Pot has been the UK’s favourite Meal Deal snack for two years running. With demand for convenient, protein-rich options continuing to rise, the innovation team at Tesco saw the opportunity to bring a fitness friendly twist to customers this April.
A spokesperson for Tesco said, “What could be better than a Tesco Protein Egg Pot? How about an eggstra large, hard-boiled egg that hits all your protein goals in one! We just know customers will think it’s cracking.”
