Roddonjai, a leading used car platform in Thailand, has launched a creative and engaging campaign to highlight the challenges of selling a used car online. Partnering with VML Group Thailand, the campaign titled “Don’t Let Anyone Devalue Your Car” features a John Wick lookalike, drawing inspiration from the intense action of the iconic film series.
The campaign humorously portrays the frustration that many car sellers face when posting their cars on social media—dealing with low-ball offers and unwarranted criticism. The twist? The John Wick character fights back using pencils to “stare down” these tire-kicking buyers, creating a unique and entertaining message.
The campaign aims to position Roddonjai as a hassle-free, professional solution for car sellers. With international-standard inspections and a seamless platform, Roddonjai ensures that sellers can get a fair price for their cars without the noise and devaluation that often comes with selling on social media.
This innovative ad combines relatable humor with cinematic action, making it a fun and effective way to remind sellers that they don’t have to settle for less when it comes to selling their cars. Roddonjai provides a reliable platform for those looking for a straightforward, drama-free experience.
Credits
Client: Roddonjai
Agency: VML Group Thailand
Chief Executive Office : Parattajariya Jalayanateja
Chief Creative Office : Park Wannasiri
Group Creative Director : Natkanate Ruengrujmethakul
Senior Art Director : Nucharee Virojtakulchai
Senior Copywriter : Satawat Tangpuangporn
Art Director : Jiratchaya Thongprasert
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director : Jiroj Mechoojit
Producer : Anuchit Sannopphakun
Business Director : Sirina Shinkhem
Account Manager : Phattrakorn Phatthanachan
Associate Strategy Director : Morakotchanok Chutikuntanakit
Global CCO : Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
APAC CCO: Paul Nagy
Production House: Salmon House
Director : Thanachart Siripatrachai
Creative Director : Vichai Matakul
Creative : Supatcha Skultechatana, Chayakorn Charoensuk
Assistant Director : Pattarin Chaopanich
Producer : Paweenwat Tangpimai
PM : Rungruedee Jedsadaphanukun
Client Service : Sasit Sawangsri
Cinematographer : Pake TanapolEditor : Beam Wong
Colorist : Udomsak Thong-in
VTR : Krongyote Glinfuang
Sound Mixer : Sound Space Studio Co.,Ltd.
