Asia Pacific, October 2025 – Dentsu announced the appointment of Yuichi Toyoda as CEO, dentsu APAC, effective 1 January 2026. Yuichi currently serves as Global Practice President – Business Transformation, dentsu, BX President, dentsu Japan, and Managing Executive Officer, Dentsu Inc., and will also join the Group Executive Management team.
Following 13 months as Interim APAC Lead, Yoshiki Ishihara will return to his role as Global Chief Strategy Officer, dentsu at the end of this year, focusing on expanding the Group’s growth across international markets and implementing dentsu’s Medium-Term Management Plan (MTMP) globally.
Hiroshi Igarashi, President and Global CEO, dentsu, said:
“We are thrilled to appoint Yuichi as CEO, dentsu APAC. His deep knowledge of the region, extensive global experience, and leadership in business transformation make him the ideal leader for this dynamic and highly competitive region. We are also grateful to Yoshi for his exceptional leadership over the past 13 months, laying the foundation for sustainable growth and strengthening collaboration across the region.”
Yuichi brings over 30 years of experience at dentsu, including 15 years in global-facing roles, and has held CEO and leadership positions in India, Thailand, and China, where he successfully turned around underperforming business units. Since 2022, he has led Dentsu Inc.’s Global Division and Dentsu Group Inc.’s Solutions Office. In 2024, he took responsibility for dentsu’s global Business Transformation (BX) practice, expanding Japanese best practices and delivering double-digit revenue growth worldwide.
Speaking on his new role, Yuichi Toyoda said:
“I take on this role with a deep sense of responsibility and pride. APAC is experiencing unprecedented transformation, with disruption reshaping industries and redefining client growth. Yet disruption brings opportunity. Together, we will build a ‘uniquely dentsu’ business model that delivers exceptional value, supports sustainable growth, and contributes to society. I am committed to putting dentsu APAC back on a growth trajectory for long-term success.”
During his tenure as Interim APAC Lead, Yoshi advanced dentsu’s One dentsu vision, implemented key components of MTMP, strengthened relations with Japan, and established a strong foundation for growth.
Yoshiki Ishihara added:
“Leading APAC over the past year has been an honor. Together, we laid the groundwork for growth. I am confident Yuichi’s leadership will accelerate APAC’s growth and create even greater value for our clients and markets.”
This appointment marks a strategic milestone in dentsu’s leadership evolution, reinforcing its commitment to growth, innovation, and delivering world-class solutions across the Asia Pacific region.
