The ‘Child Wedding Cards’ campaign by Impact BBDO Dubai, awarded the Lions Health Grand Prix for Good, aimed to advocate for legislation protecting children from child marriage. Using a poignant strategy, the campaign sent fictional child wedding invitations to Pakistani lawmakers, designed by children aged five to fifteen. This innovative approach leveraged cultural symbolism to spark legislative action, highlighting the urgency and impact of protecting children’s rights globally.
In the APAC region, McCann India secured a Gold Lion for its outstanding ‘Fit My Feet’ campaign crafted for Buckaroo Footwear. The campaign’s success underscores McCann India’s innovative approach to promoting Buckaroo’s footwear line, emphasizing personalized fit and customer satisfaction.
Leo Burnett Taipei’s Gold was for Taiwan Organ Sharing ‘Paper Organs’.
Three Bronze Lions in the category, to VML Indonesia, McCann India and Ogilvy India, were announced earlier today. Download the full list of winners from the Health & Wellness category here.
