BBDO Announces Exciting New Vision: “Do Big Things”

BBDO, a leading global creative agency, has launched its first significant repositioning in nearly 30 years with the new mantra, “Do Big Things.” This fresh approach reflects a shift in the agency’s philosophy, moving away from its long-standing motto, “The Work, The Work, The Work,” while still honoring its creative roots.

Under the leadership of global CEO Nancy Reyes and global chief creative officer Chris Beresford-Hill, BBDO aims to redefine its role in the ever-evolving advertising landscape. The new slogan emphasizes that being “big” is not merely about size; it’s about tackling substantial challenges, delivering impactful results, and partnering with ambitious brands.

Reyes and Beresford-Hill believe that the advertising industry has faced a wave of skepticism regarding the value of being “big.” They argue that this mindset is limiting and counterproductive. Instead, they assert that the biggest problems in the world require bold ideas and fearless storytelling. BBDO is committed to producing work that not only resonates with consumers but also drives meaningful change.

The agency’s repositioning also coincides with a brand refresh, including a new website design that reflects its renewed vision. The website was developed by a talented team led by Fabiano Tatu, head of art and design at BBDO LA, along with chief strategy officer Emily Portnoy and CCO Matt Miller.

Tze Kiat Tan, CEO of BBDO Asia, highlights that Asia is a rapidly transforming market that requires creative solutions that are both ambitious and culturally relevant. He emphasizes that creativity must evolve quickly and intelligently to redefine industries.

The launch of “Do Big Things” represents a broader movement in the advertising industry, encouraging brands to think bigger, innovate, and connect with their audiences in meaningful ways. BBDO’s promise is to push the boundaries of creativity and transform brands into iconic entities that make a lasting impact.